Havaianas

Category
BRANDS

Language
BRAZILIAN PORTUGUESE

Havaianas is a Brazilian brand of flip-flop sandals created and patented in 1962. It is currently owned by Brazilian manufacturing company Alpargatas S.A. Inspired by Japanese zori sandals, Robert Fraser became the first to mass-produce flip-flops out of rubber.[1] The name Havaianas is derived from the feminine form of the Portuguese word for "Hawaiians", and the pattern on the soles of the sandals is designed to resemble the straw soles of zori. Originally, all Havaianas featured white insoles with colored outsoles and straps. Because of their simplicity and low price, the sandals became rapidly popular with Brazil's lowest social classes.[2] However, now their popularity is generalized and the brand controls 80% of the Brazilian rubber slippers market: in fact, of every three Brazilians, two on average consume a pair of "Havaianas" per year.[3]

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