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Some info about LATIN
Ad captandum vulgus
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QUOTES AND PHRASES
In rhetoric, an argumentum ad captandum, "for capturing" the gullibility of the naïve among the listeners or readers, is an unsound, specious argument designed to appeal to the emotions rather than to the mind. It is used to describe "claptrap or meretricious attempts to catch popular favor or applause."[1] <
Wikipedia contributors, "Ad captandum vulgus," Wikipedia, The Free Encyclopedia,
ABOUT THE LATIN LANGUAGE