La Chouffe

Category
BRANDS

Language
FRENCH

In the late 1970s, the two brothers-in-law, Pierre Gobron and Chris Bauweraerts, decided to create their own beer, in their own brewery. On the 27th of August 1982, with less than 5,000Fr, they made the first 49-litre mash tub. Based on the legend of the Ardennes, a gnome was chosen as the company logo of the brewery.[2] At first seen as a hobby, the Achouffe Brewery developed to such an extent that one after the other, Pierre and Chris decided work on it full time.[3] They then decided to expand to the Netherlands. Drinkers who regularly enjoy the beer can usually be recognized by their 'Chouffewillo hat'.[4] The annual La Grande Choufferie party, on the 2nd weekend of August, celebrates the birth of the Chouffe beer, in a convivial and musical atmosphere. In the late summer of 2006, Duvel Moortgat Brewery purchased the brewery.[5]

Wikipedia contributors, "La Chouffe," Wikipedia, The Free Encyclopedia,