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Foreign branding is an advertising and marketing term describing the use of foreign or foreign-sounding brand names for companies, goods, and services to imply they are of foreign origin, generally to make them appear to come from a place that seems attractively fitting, or at least exotic. It may also be done if the country of origin has a poor image, in order to make customers believe that a company and/or its products originate from a country seen more favourably.[1]
Wikipedia contributors, "Foreign branding," Wikipedia, The Free Encyclopedia,
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