Designated driver

Category
VARIOUS

Language
ENGLISH

The designated driver concept was developed in Scandinavia over several decades beginning in the 1920s, leading to a formalized designated driver program in the 1980s.[2] The program was introduced in Canada in 1986 by Hiram Walker and Sons as "The Canadian Club Designated Driver Program". The program was accepted readily and supported by the police, Mothers Against Drunk Driving, the hospitality industry and the public. There were few if any detractors. The program was heavily promoted by Hiram Walker's President Doug Young and the company's PR agency Marshall Fenn Limited led by David Butler. The concept swept Canada, the United States and many other countries during 1986.

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